© 2019 by Sarah Murgel

I'M SARAH MURGEL.

I provide insights, context, and clarity that shape and give life to digitally transformative ideas. 
 
Available soon for contract work.

01 WHAT I DO

Passionate, enthusiastic, creative design leader with insatiable curiosity, a hunger for learning, and a nose for problem identification and solving.

INSIGHTS

Through a series of primary and secondary research activities, I will provide a fresh take on the current state and landscape. How are users and others in our space (or not) tackling similar issues? Where do we fall short? Where shall we focus our efforts? The insights will fuel further definition phases and help us understand where to focus our design activities.

INNOVATION
WORKSHOPS

Extracting insights from the experts...you!

EXPERT

REVIEW

UX assessment of current digital experience.

COMPETITIVE/

COMPARATIVE

Deep dive into competitors and digital themes.

CATEGORY

ANALYSIS

Understanding how others are tackling similar issues.

CONTEXT 

I've designed context activities to build organizational understanding and alignment around your digital direction, driving continuous progress. What problems are you attempting to solve? Where and how are these issues encountered by your users? How might we resolve them digitally?

CUSTOMER JOURNEYS

Workshop facilitation, research and production.

USER

PROFILES

Research, workshops, data analysis and development.

STORYTELLING/
STORYSELLING

I can create a Vision Brief to share and sell the idea.

SOLUTION CONCEPTING

Exploration of how we can resolve identified problems. 

CLARITY

The solution is much smoother when your organization is aligned around the problem you need to solve. Clarity activities are designed to provide organizational understandiong around the solution, and how to get there. What is it? What does it do? How could it work? How will we measure success? Where shall we start?

STRATEGIC

FRAMEWORKS

Clearly articulate background and success metrics.

HIGH LEVEL

UX DESIGN

Site maps, flows and frameworks of the solution.

SOLUTION

ROADMAP

Breaking down the idea into an action plan over time.

AGENCY

TRANSLATION

Yay! Clarity in your RFPs mean clarity in repsonses.

 

02 CLIENT/CATEGORY EXPERIENCE

I've had the privilege of working with amazing people at amazing brands, across a wide variety of verticals.
 

8x8

Adobe

American Honda Motors

Apple

Audi

Bergdorf

Choice Hotels

Chandon

Cisco

Citrix

Columbia

CompHealth Group

Express Scripts

Facebook

Genentech

Hampton Creek

Hewlett Packard Enterprise

Hurtrigruten

Hyundai

Illumination Studios

Intel

Kia

Levi’s

Lululemon

Mattel

McAfee

McKinsey

MetroPCS

Microsoft

Neiman Marcus

Netflix

Nike

Nordstrom

North Face

NVA

PG&E

Pulte

REI

Schwab

Shaklee

Sony

St. Lukes Hospital

Stanford Hospital

Starbucks

Sur La Table

Synopsys

T-Mobile

Taco Bell

Toyota

Travelocity

TruCar

UBS

USB (United Soybean Board)

USC Shoah Foundation

UCSF

Usana

Verisign

Virgin America

Visa

Walmart

Wells Fargo

West Marine

03 CONTACT

Please reach out if you'd like to work together.
Or just grab a coffee. Those are fun, too.

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